My usual approach, on studio or exteriors, is to go for a natural but astonishing look, to make beauty looks real, to draw attention in a subtle way.

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I believe that this natural look is more trustworthy and at the same time guarantee that the attention will be on the subject of the photo and not on the many lights and effects the photographer create.

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Very often we see pictures full of lights and contrasts, crazy colors and sharpness. This can drawn attention to the picture, but never to what's inside. If you see a dancer, an actor or a business man in a portrait like that, it's very likely that we immediately feels it's fake. 

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Let's go for the best way to showcase what you need, in a honest and beautiful way. To create an atmosphere that represents you the best, that makes your pictures stand out on this world full of images.